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Sam Pfeifle

You wear Grundens? You'll be wearing nets soon

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Pretty cool project underway to upcycle nets into Grundens gear:

 

Quote

 

“Our statement as a brand is ‘we are fishing,’” said Mat Jackson, Grundens chief marketing officer. “We believe it’s really important to use our brand voice and strength to help protect and maintain healthy marine environments and to lend a hand where we can. But at some point, you’ve got to just start doing it and making the process happen. And when talking with Nicole, Cordova became something that seemed like a tangible opportunity.”

Jackson said the net recycling project also dovetails nicely with Grundens new clothing line.

“In 2021 we are launching a full line of products from technical outerwear to more lifestyle casual items like shorts built out of “Econyl” regenerated nylon, which is largely comprised of recycled fishing nets and has been a main source that Nicole has been pursuing in terms of shipping this gear out of Alaska and into a recycler supply chain,” Jackson said, adding that he believes it is “a really powerful package.”

 

Of course, we'll see how the new line actually performs...

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